ExtraMile Arena is a premier multi-purpose venue on the campus of Boise State University in Boise, Idaho. Partnering with their marketing and sales teams, I was responsible for producing a high-energy HYPE video that introduced the arena’s rebranding from Taco Bell Arena to ExtraMile Arena—an effort that earned an advertising award from the Boise Advertising Federation.

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I led the planning, shooting, and editing of this project, bringing a dynamic visual style and storytelling approach that captured the excitement and scale of the rebrand. In addition to the award-winning rebrand video, I produced multiple internal and external videos that showcased the arena’s versatility and potential, helping to solidify its reputation as a top-tier entertainment destination.